<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Amelia Wilkins Portfolio]]></title><description><![CDATA[Crafting Words with Heart and Style]]></description><link>https://www.ameliawilkinsportfolio.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 21 Sep 2026 04:10:01 GMT</lastBuildDate><atom:link href="https://www.ameliawilkinsportfolio.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Navigating Modern Media with the PESO Framework]]></title><description><![CDATA[Created on Canva by Amelia Wilkins To read on LinkedIn click here What is the PESO model The PESO model- standing for paid , earned, shared, and owned media- is a framework that involves different communication channels to increase a brands audience engagement and reach. Developed by   Gini Dietrich   , a public relations expert and founder of   Spin Sucks , the model helps organizations plan and measure their communications more effectively. Each channel has its own strategy and role in...]]></description><link>https://www.ameliawilkinsportfolio.com/post/enhancing-audience-engagement-with-purposeful-writing</link><guid isPermaLink="false">69d7ba3b0b7119100d01128e</guid><pubDate>Thu, 09 Apr 2026 14:39:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/06558f_f7dab0bf78d54f908a4d2e16d83fdefb~mv2.png/v1/fit/w_1000,h_696,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>amelia wilkins</dc:creator></item><item><title><![CDATA[Blueprints for Brilliance: Building Strategy For Creative Communication]]></title><description><![CDATA[Created on Canva by Amelia Wilkins To read on LinkedIn click Here What Is a Strategic Plan? A strategic plan is the roadmap that helps an organizations visions become actions. It answers three core questions: Where are we now? Where do we want to go? And how will we get there?   Developing a strong strategic plan begins with research and reflection. Teams look at their current situation and analyze what they’ re doing well, things they could improve, future opportunities, and possible risk....]]></description><link>https://www.ameliawilkinsportfolio.com/post/building-trust-through-meaningful-communication-strategies</link><guid isPermaLink="false">69d7ba3a646a4e908b715798</guid><pubDate>Thu, 09 Apr 2026 14:39:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/06558f_bdbec9c7028b43af8eadc001936bb084~mv2.png/v1/fit/w_1000,h_708,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>amelia wilkins</dc:creator></item><item><title><![CDATA[Why Transparency Matters in Social Media Marketing]]></title><description><![CDATA[https://www.majortom.com/mercury-blog/analysis-of-social-media-analytics-tools To read on LinkedIn click here Today one of the most important ethical issues in social media content creation is transparency in advertising and influencer marketing. Platforms like Instagram and TikTok blur the line between entertainment and advertising, and it has become more and more difficult for audiences to tell real opinions from paid promotions. Influencers have this large persuasive power, but many of...]]></description><link>https://www.ameliawilkinsportfolio.com/post/crafting-authentic-messages-that-connect</link><guid isPermaLink="false">69d7ba37fc7a52acb90a2318</guid><pubDate>Thu, 09 Apr 2026 14:39:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/06558f_fd566db617934ac4991e14065654065a~mv2.png/v1/fit/w_1000,h_712,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>amelia wilkins</dc:creator></item></channel></rss>