Amelia Wilkins
Highly motivated and curious Public Relations student at Kennesaw State University with a passion for storytelling, brand strategy and strategic communication. Experienced in content creation, social media engagement and campaign support, with a strong interest in influencer marketing and digital brand experiences. Eager to contribute creative ideas, attention to detail and collaborative problem-solving skills to support brand campaigns that drive visibility and authentic audience engagement.
Experience
Boxxie Intern- Influencer marketing & Brand Campaign Experience
2026 — PRESENT
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 Assisted in planning influencer marketing campaigns through research on social media trends, creator partnerships and digital engagement strategies.
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 Supported the development of influencer outreach lists by identifying creators aligned with brand values and target audiences.
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Conducted trend research to support creative ideation for influencer campaigns, branded content and social media storytelling.
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Maintained brand presentation standards while assisting with campaign materials designed to generate authentic product visibility and online engagement
2018 — PRESENT
2022 — PRESENT
Operations Manager
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Cultivated strong member relationships through proactive communication and exceptional service, aligning with customer-centric communication principles.
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Managed, trained, and scheduled a team of 20, fostering a collaborative environment and developing strong leadership capabilities crucial for team projects.
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Directed daily operations, ensuring facility readiness and adherence to safety protocols, directly supporting seamless member experiences and facility reputation.
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Implemented effective organizational systems for inventory and equipment, demonstrating meticulous attention to detail and problem-solving skills critical for campaign logistics.
Server/ Beverage Cart Attendant
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Built and maintained positive customer relationships through attentive service, enhancing interpersonal and stakeholder communication skills.
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Thrived in a dynamic, high-pressure environment, effectively multitasking to ensure smooth service delivery, analogous to managing communications campaigns and events with tight deadlines.
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Collaborated seamlessly with kitchen and bar staff, demonstrating strong cross-team communication vital for coordinating internal and external partners.
Core Expertise
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Strategic Communications:Â Multi-format Storytelling, Content Management & Publishing Support, PR Campaign Support, Audience Engagement, Persuasive Communication, Media Relations Principles.
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Leadership & Team Collaboration:Â Team Training & Management, Cross-functional Teamwork, Project Coordination, Mentorship
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Customer & Stakeholder Relations:Â Customer Service Excellence, Relationship Building, Conflict Resolution, Customer-centric Communication
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Operational & Organizational Acumen:Â Fast-paced Environment Management, Event Support, Problem-Solving, Meticulous Attention to Detail, Administrative Support.
Education
Bachelor of Science in Public Relations
Kennesaw State University | 2021 - Expected Fall 2026
Certifications
HubSpot Social Media certified
Muck Rack- Fundamentals of Media Relations
Red Cross Instructor
2025-2027Â
2023-2027
2026-2028Â
