Projects
Formual 1 Social Media Campaign Proposal
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Project 1
This campaign proposes a one-month Instagram strategy designed to increase subscriptions to Formula 1’s streaming platform, F1 TV. By targeting young, tech-savvy fans, the campaign uses high-energy reels, exclusive content previews, and interactive features to create urgency and drive conversions. Centered around the message, “Don’t just watch highlights—experience every angle,” the campaign highlights what fans miss without F1 TV while turning casual social media engagement into long-term, paid viewership.
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Mock Press Release
Project 2
This mock press release was developed for a public relations course to simulate a corporate product launch. Centered on UncommonGoods, the assignment highlights my ability to craft compelling headlines, write in AP style and structure information using a professional press release format.
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Mock News Release
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Mock Media Pitch
Project 3
Project 4
This mock news release was developed as part of a public relations assignment to promote a leadership program graduation hosted by Youth Leadership America. The piece showcases my skills in media writing, including crafting a strong lead, incorporating quotes and presenting information in a clear, professional format aligned with AP style.
This piece is a mock influencer outreach letter created for a public relations course. It simulates a brand partnership between UncommonGoods and a fitness influencer, showcasing my ability to craft personalized messaging that aligns a brand’s products with an influencer’s audience and content style.